26 June, 2020 | 4.00 p.m. to 6.00 p.m. | Webinar
An Annual Programme of Expertise, Knowledge, and Networking between India and the UK.
Digital Futures and Alternate Revenue Models
Festival making following COVID-19
As social distancing norms at play and audience attitudes to safety acts as triggers for widespread innovation in the cultural festivals space, this session projected the spotlight on pathways outlining digital futures and alternate revenue models for festivals. The webinar looked at three festivals and the ways in which digital experiences were created, delivered and consumed in a COVID-19 world. Anto Philip, Eduardo Cachucho, and Kalpana Nair, Head, Programme Coordination, Jio MAMI Mumbai Film Festival engaged with moderator Rashmi Dhanwani from the Art X Company and deep dived into some of their projects in the digital realm. Anto Philip, co-founder of India's largest youth festival widely popular among netizens talked about how he looks at digital consumption and the pivot to online they made with their festival - Under 25 Payjama edition.
Eduardo Cachucho from British Council, who worked with the Fak'Ugesi - Digital Innovation Festival of Africa gave an overview of the different aspects of digital creation and co-creation. Eduardo even shared some of the digital tools that he and his team uses for effective festival management with our audiences. While taking some questions from the audiences on accessibility of digital festivals, Eduardo was of the opinion that festivals cannot take the accountability for unequal division of resources in a society. But embracing the differences and building inclusivity and accessibility filters at various levels of their working can be the only way forward, said Eduardo. Kalpana from Jio MAMI Mumbai Film Festival, with her background in corporate and creative communications talked about the various aspects of digital distribution. She emphasised how MAMI is extremely consciously of digital security and rights when it comes to online screenings. One key take away from Kalpana was her emphasis on partnerships which she believes is a critical component for steering ahead in times of uncertainity. She put forth their project #WeAreOne Film Festival to support this claim.
The session concluded with Rashmi Dhanwani facilitating a discussion around alternate revenue models around digital experiences. Note - You can access the video recording of the webinar here.