2020 | 26 November, Sponsorship and festivals: Through the looking glass | Digital Meeting
26 November, 2020 | 4:00 - 6:00 PM | Register here The webinar link will be sent directly to registered attendees before the session. _________________________________________________________________________________ FESTIVAL CONNECTIONS
An Annual Programme of Expertise, Knowledge, and Networking between India and the UK. Sponsorship and festivals: Through the looking glass __________________________________________________________________________________
In India, with the lack of cultural funding from the government, brand sponsorship has been a lifeline to many a festival. Both homegrown and international brands have supported festivals. Brands that range from banking to beverages, and oil to automotive -- these sponsors support some of the biggest names in the festival sector.
In this session, we explore the dynamic role between brand sponsorship and festivals and the changes it has undergone in recent times. Festival Connections will bring together brands and festivals to a common platform to address the needs of each other and forge a common path ahead.
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